About
The work you love
shouldn't come with this much admin.
You built a music school. An online shop. A coaching practice. A community. Something you genuinely care about — whether that's the craft, the cause, or the people you do it for.
When people like you can operate freely — when the admin isn't eating your mornings and the systems aren't held together by memory — the work gets better, the clients get more of you, and the world gets a little more interesting.
I want to make that possible. That's where I come in.
What I actually do
I'm Amanda. 13 years across operations, data, and systems. Now a Fractional Operations Partner for founder-led businesses, based in Spain, working internationally.
I embed part-time in businesses that have outgrown the way they run. I map the operational layer: the tools, the manual workarounds, the things only one person knows how to do. Then I fix what's worth fixing, build what's missing, and hand it back with documentation and training so the team can run it without me.
I'm deeply technical. I don't just advise. I build automations, integrations, databases, dashboards. And I use AI as a force multiplier, which means my 10 hours a week deliver more than most people's 30.
The operations, the admin, the tech. That's my zone. Yours is the reason your business exists in the first place. That's the trade.
Who I work with
Founders of businesses with 5–25 people who are doing something they believe in — a school, a coaching practice, a creative studio, a consultancy. The common thread isn't the industry. It's that you started this because you care about it, and the people you serve matter to you.
You're not looking to be rescued. You've built something that got you this far. But the systems around that thing — the tools, the admin, the manual processes — are now costing you time you'd rather spend on the actual work.
You've become the bottleneck in your own business. Not because you're doing it wrong — because you outgrew what you built, and there's no one else who knows how it all connects.
Sound familiar?
You built every system yourself and you're the only one who knows how it all connects
You hired help, but coordinating them now takes more time than the work itself
You stopped doing something that was actually working — email marketing, follow-ups, content — because the admin around it got too heavy
You know things could be better but you don't have the headspace to figure out how
You're doing work you dread because no one else can — and it's draining energy from the work you love
How I work
How I work
I recommend what fits your business, not what pays me commission.
Platform-agnostic. I'll recommend free and open-source tools when they're the right choice, or tell you what you've got is actually fine.
You won't need me forever. That's the point.
Everything I build includes documentation and training so the team can run it without me.
€2,500/month. No hourly billing. No surprise invoices.
Fixed monthly pricing with a clear priorities document each month so you know exactly what we're tackling and why.
NavigationLab
I write about operations, AI tools, and the practical side of running a small business — together with my husband — on our Substack.
No newsletter cadence we can't keep up with. Just useful thinking when we have something worth saying.
Read on Substack